Executive Narrative Architect
Home → Case Studies → B2B DATA DECISIONS CASE STUDY
This case study was created as an enablement content project. The implementation work and technical expertise belong to Bronislav Guskin. My role was to structure and translate his work into an executive-ready narrative format suitable for portfolio and client communication.
Multi-domain B2B lead generation operated across US and DACH with data present but structurally fragmented across GA4, Ads, and CRM
Attribution conflicts and weak ad signals made performance discussions subjective
Marketing data could not support budget allocation, optimization, or executive oversight
Shifted from reporting-centric tracking to governed measurement infrastructure aligned on a single decision-grade conversion logic under consent and scale constraints
Replaced fragmented reporting with a governed, decision-grade measurement infrastructure
Consolidated tracking across GA4, Ads, and CRM under consent and scale constraints
Print-ready version available upon request.