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Home → Case Studies → CJM AUDIT POSITIONING NARRATIVE CASE STUDY
A CJM audit exposed cross-layer failures across frontend, backend, and operational handoffs
Buyers interpreted it as a tactical UX and design task
This classification removed the service from C-level consideration
Value collapsed into visual artifacts instead of revenue exposure and control risk
The offering stayed confined to the design budget, outside executive oversight
Repositioned CJM as an executive diagnostic of revenue exposure and control gaps
Structured the landing page as a controlled decision interface with sequenced executive logic
The audit moved from the design budget to the executive agenda
Executives received evidence-grade insight for strategic decision-making
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